New for 2010

The 12th CEDEC will be bolstered by the following new initiatives.

Enhanced open-entry sessions and even better quality

In addition to special invitation sessions, CEDEC will also hold open-entry sessions selected from among nearly 400 applications received from the public.

Introduction of 2 new formats: Poster Presentations and Short Sessions (20 minutes)

Diversity will be stimulated by encouraging the participation of younger developers, researchers and students. At the same time, diverse perspectives will also be offered by several viewpoints on a similar theme into a pack of short sessions.

Improved overseas tracks and more initiatives for internationalization

As well as enriching the provision of firsthand information given by top Western developers, simultaneous interpreting into English will also be provided for some of the Japanese sessions.


Opening of CEDEC Bookstore

This year, a bookstore will be operating onsite, with shelves lined with useful books on developing games.

General Information

Name CEDEC 2010 (CESA Developers Conference 2010)
Dates August 31 (Tue) – September 2 (Thu), 2010
Venue PACIFICO YOKOHAMA Conference Center (Minatomirai, Nishi-Ku, Yokohama) [Map]
Organizer Computer Entertainment Supplier's Association (CESA)
Co-organizer Nikkei Business Publications, Inc.
Supporter Ministry of Economy, Trade and Industry
Information Processing Society of Japan
The Virtual Reality Society of Japan

[Gold Sponsor] GREE, Inc.   Sony Computer Entertainment Inc.

[Silver Sponsors] Autodesk, Inc.   Nintendo Co.,Ltd.   Microsoft Co., Ltd.

Session fees
Ticket Effective Period Access   CESA
members /
Group /
Regular pass Effective for 3 days All sessions and events Early-bird discount (until July 31) 20,000yen 25,000yen 30,000yen
Normal application 25,000yen 30,000yen 40,000yen
On-the-day application N/A
Daily pass Effective only for 1 day All sessions and events Normal application 15,000yen
On-the-day application 20,000yen
Expo pass Effective only for 1 day •Sponsorship Sessions
• Exhibition
Normal application 1,000yen
On-the-day application 1,500yen
  • * The "introducer discount" is offered to applicants through introductions by support companies or by companies participating in the PR Program. Special codes are required for such applications.
  • * The "group discount" is offered to groups of four or more people from the same organization (except for CESA members).
    Special codes are required for these applications. Please contact the CEDEC Application Acceptance Center in advance.
    The group discount is not offered to CESA members since they are eligible for the CESA members fee.
  • * The above tickets do not include admission to the Developers Night.

Target Audience

  • Those involved in game development, regardless of the platforms, such as the consoles, mobile phones or online.
  • Those involved in the creation of entertainment content and the entertainment content business.
  • Those involved in the development and research of relevant technologies and products, etc.